Supercell CEO：翻篇了，我們和騰訊在一起了

 　　6月21日，一則簡(jiǎn)短的公告震動(dòng)了全球游戲界，騰訊在該公告中正式宣布將以86億美元收購(gòu)芬蘭著名游戲開(kāi)發(fā)商Supercell，史無(wú)前例的收購(gòu)價(jià)格、近年來(lái)頻繁的收購(gòu)布局，騰訊進(jìn)一步擴(kuò)大了在全球游戲市場(chǎng)的領(lǐng)先地位。不過(guò)有趣的是，對(duì)比網(wǎng)友對(duì)于此次收購(gòu)的議論紛紛、褒貶不一，當(dāng)事公司Supercell倒顯得十分輕松。

　　在騰訊公告發(fā)布后不到半小時(shí)，Supercell公司CEO Ilkka Paananen在其官網(wǎng)發(fā)布了一份輕松俏皮的致玩家信，解釋了收購(gòu)的經(jīng)過(guò)，以及選擇騰訊合作的原因。他在信中很高興地表示，“Supercell接下來(lái)仍將繼續(xù)獨(dú)立營(yíng)運(yùn)”， 期待“迎接Supercell的新篇章”。

　　騰訊總裁劉熾平和SupercellCEO Ilkka Paananen

　　原文標(biāo)題：

　　THE NEXT CHAPTER: OUR PARTNERSHIP WITH TENCENT

　　Hey Everyone,

　　I wanted to write a quick post to announce the world's worst kept secret :) Yes...Tencent, the world's biggest games company, has taken a lead to purchase SoftBank's investment in Supercell and will be our new strategic partner.

　　這里，我想對(duì)于這個(gè)世界上“最不是秘密的秘密”寫(xiě)一個(gè)簡(jiǎn)單的回應(yīng)。

　　是的……全球最大的游戲公司騰訊主導(dǎo)收購(gòu)了軟銀在Supercell的所有投資并且成為了我們新的戰(zhàn)略伙伴。

　　There have been a lot of rumors in the media about this in the past month, so I wanted to use this opportunity to tell you what happened, why and what makes me so excited about it.

　　全球媒體在過(guò)去一個(gè)月已經(jīng)對(duì)此事流言紛紛，所以我今天想借此機(jī)會(huì)和大家說(shuō)明一下到底發(fā)生了什么，為什么會(huì)發(fā)生這件事，以及是什么讓我對(duì)這次的合作充滿興奮。

　　Some background first. A while back, Masa (the founder of SoftBank, and our Chairman) told me that if we were able to find a new partner, he would like to sell SoftBank's shares in Supercell to finance what he called SoftBank's 2.0 transformation strategy.

　　先和大家交代一下背景吧。前一陣子，孫正義(軟銀創(chuàng)始人、我們之前的公司主席)和我說(shuō)，如果我們能找到新的合作伙伴，他愿意出售軟銀手上Supecell的股份來(lái)推行他稱(chēng)作“軟銀2.0”轉(zhuǎn)型戰(zhàn)略。

　　This meant we at Supercell needed to think hard and do some soul-searching. What is it really that we want to accomplish with Supercell? What is it that we value in a partner? It may sound funny, but when we finally got our thoughts together, the choice was actually surprisingly easy. Let me explain why.

　　這意味著我們需要沉下心來(lái)認(rèn)真考慮，并拷問(wèn)我們自己的內(nèi)心：我們Supercell到底想要達(dá)成怎樣的愿景?我們想要什么樣的合作伙伴?這聽(tīng)起來(lái)可能有點(diǎn)不真實(shí)，但是當(dāng)我們最終收集所有人的意見(jiàn)的時(shí)候，我們發(fā)現(xiàn)原來(lái)要作這個(gè)選擇，其實(shí)是如此的簡(jiǎn)單。下面我來(lái)解釋一下其中的原因：

　　For us, today is all about chasing a future for Supercell that we have always dreamed of. We founded this company to make great games that people all over the world would play for decades. We have been very lucky as over the past six years we've released four top games that are now played by over 100 million people every single day (you may have seen our little celebration here). But more than this, we dream of our current and future games becoming a part of the rich history of games, living onto the very long term. And if you take this very long-term view, you quickly realize that we are still at the beginning of what will hopefully be a very long journey.

　　As we started to spend more time getting to know potential strategic partners, it became apparent to us that a partnership with Tencent would secure everything that has made Supercell a success, while also enabling us to take a few pretty big leaps on this journey I mentioned above. Here's why:

　　對(duì)我們來(lái)說(shuō)，今天是為了追尋 supercell的未來(lái)，那個(gè)我們一直夢(mèng)寐以求的未來(lái)。我們創(chuàng)立了這家公司就是為了給全世界的創(chuàng)造可以玩幾代人的游戲。我們非常幸運(yùn)，在過(guò)去六年中我們已經(jīng)制作了四款頂級(jí)游戲，每天有超過(guò)一億玩家在玩它們(你能感受到我們這里的小小自豪)。我們夢(mèng)想，夢(mèng)想著我們現(xiàn)在和未來(lái)所制作的游戲，可以成為游戲浩瀚歷史的一部分，并長(zhǎng)盛于此。而如果把眼光放得足夠長(zhǎng)遠(yuǎn)的話，您可以很快發(fā)現(xiàn)我們僅僅是在萬(wàn)里長(zhǎng)征第一步。

　　所以我們一直在尋在潛在的戰(zhàn)略合作伙伴，而顯而易見(jiàn)與騰訊的合作可以帶給Supercell成功所需要的一切，而且可以讓我們?cè)谶@個(gè)發(fā)展過(guò)程中取得重要的跳躍式發(fā)展，以下是我們選擇騰訊的4個(gè)主要原因：

　　First, we have agreed with Tencent that Supercell will continue to be operationally independent, exactly as it was under SoftBank's ownership. They understand that our unique culture of small and independent teams (or "cells" as we call them) is what makes Supercell. We want Supercell to continue to be the world's best place for creative people to create games. Also, our headquarters will stay in Helsinki and we will pay our taxes in Finland. All of this is very important for us.

　　首先，我們與騰訊達(dá)成共識(shí)，Supercell接下來(lái)仍將繼續(xù)獨(dú)立營(yíng)運(yùn)，這和在軟銀旗下的時(shí)候別無(wú)二致。騰訊非常理解Supercell之所以為Supercell是因?yàn)槲覀儶?dú)特的小而美的獨(dú)立團(tuán)隊(duì)(我們內(nèi)部稱(chēng)之為“細(xì)胞”)文化。我們雙方都希望Supercell可以繼續(xù)為世界上最有創(chuàng)意的游戲人提供最好的工作環(huán)境。而且，我們的總部仍然繼續(xù)留在赫爾辛基，并且仍在芬蘭納稅，而這些對(duì)我們來(lái)說(shuō)都是非常重要的。

　　Second, China is home to more gamers than any other country. Tencent's platforms reach around a billion users (yes, a billion!). And, they have around 300 million unique users playing games on their platforms. What this means for us is that together with Tencent, we can bring our games to so many more players. Also, their social platforms offer many new possibilities for our games, particularly for social play. All of this is very exciting!

　　第二，中國(guó)的游戲玩家數(shù)是全球最多的。騰訊的平臺(tái)覆蓋用戶量超過(guò)10億人(是的，是10億!)。而且在他們的平臺(tái)上有超過(guò)3億獨(dú)立用戶在玩游戲。而這就意味著，與騰訊攜手，我們可以將游戲帶給更多的玩家。而且他們的社交平臺(tái)給我們的游戲提供了更大的機(jī)會(huì)，特別是社交玩法方面，所有這一切都是非常令人激動(dòng)的。

　　Third, Tencent's people seem to love games as much as we do. In fact, in one of my meetings with Martin (their President), he had just dropped out from Clash Royale global top-100 players, and it was almost impossible to get his focus back to the topics we had to discuss… talk about being passionate about games! J On a more serious note, Tencent has built a hugely successful partnership with Riot Games, a team we greatly admire and that has inspired us over the years in so many ways. Now we'll have an excuse to call Riot and talk shop more often!

　　第三，騰訊人和我們一樣熱愛(ài)游戲。實(shí)際上，在我和Martin(騰訊總裁劉熾平)會(huì)面期間，他在《皇室戰(zhàn)爭(zhēng)》當(dāng)中的排名因此掉出了全球前100名，他期間還因此在開(kāi)會(huì)時(shí)走神，忘了我們討論的話題…但討論游戲的時(shí)候非常有熱情。再者，認(rèn)真的說(shuō)，騰訊與拳頭公司(Riot Games)的合作已經(jīng)獲得巨大的成功，而這家我們一直敬仰的公司已然在各方各面給我們帶來(lái)很多啟發(fā)�，F(xiàn)在，我們終于有借口經(jīng)常和拳頭公司聯(lián)系并好好聊聊游戲這個(gè)老本行了。

　　And fourth, this deal enables us to keep Supercell privately held. That is a better match with our small size and unique culture than being a public company where our concern would be the pressure from financial markets to think short term. However, while enabling us to stay private, the partnership with Tencent provides us with some of the benefits of being public: as part of this transaction, our employees will be able to sell their shares in Supercell over time (everyone at Supercell is an owner). The total equity value of $10.2 billion dollars also recognizes the value of the phenomenal company that our people have built.

　　第四，這次交易可以保證我們Supercell繼續(xù)維持私營(yíng)身份，對(duì)我們的小團(tuán)隊(duì)和獨(dú)特的文化來(lái)說(shuō)，目前的獨(dú)立狀態(tài)比上市更好，我們不用為了短期利益而受到來(lái)自財(cái)務(wù)方面的壓力。然而，除了保證我們私營(yíng)之外，與騰訊的合作還可以給我們帶來(lái)所有上市公司擁有的優(yōu)勢(shì)，作為本次交易的一部分，我們Supercell的員工可以在未來(lái)按照意愿賣(mài)掉手中的Supercell股份(所有人都有股份)。這次102億美元的估值，也是對(duì)我們Supercell人打造的現(xiàn)象級(jí)公司的認(rèn)可。

　　Finally, I would like to thank a few people (because I am Finnish I will keep this short :)

　　First of all, a huge thank you to all the players whose passion for our games both inspires and humbles us. It is because of you we come to work excited every day! We feel so grateful to all of you!

　　最后，我想感謝一些人(作為芬蘭人， 我就長(zhǎng)話短說(shuō)了)

　　首先，最需要感謝的是所有熱愛(ài)我們游戲以及認(rèn)可我們的玩家們，是你們讓Supercell有了今天激動(dòng)人心的時(shí)刻，我們對(duì)于所有人都滿懷感激。

　　Also, I want to personally thank Masa, the founder of SoftBank, for his support during the time I had the honor of working with him. He truly is an incredible entrepreneur, and I learned enormously from him during our time together. Luckily, as Masa said to me, our business partnership may end due to changing strategies, but our friendship will stay forever.

　　另外，我從個(gè)人角度還希望感謝孫正義，也就是軟銀創(chuàng)始人，感謝過(guò)去有幸與他合作的期間他帶來(lái)的支持。他真的是一個(gè)非常優(yōu)秀的企業(yè)家，我這段時(shí)間從他那里也學(xué)到了很多。讓我們感到幸運(yùn)的是，如孫正義對(duì)我說(shuō)的那樣，“由于策略的轉(zhuǎn)變，我們的業(yè)務(wù)合作可能會(huì)終結(jié)，但我們兩人之間的友誼永存。

　　And, of course, thank you to my fellow Supercellians, all 190 of them. It really is incredible to work alongside people who work so hard to provide our players with the best possible experience, every single day. I feel so proud and lucky for the opportunity to be part of this incredible team.

　　當(dāng)然，我也要感謝190位超級(jí)細(xì)胞們!能夠和如此努力為玩家提供最佳游戲體驗(yàn)的人一起工作是非常奇妙的經(jīng)歷，真心是每一天都是非常美好的。能夠有機(jī)會(huì)成為這個(gè)優(yōu)秀團(tuán)隊(duì)的一員，我覺(jué)得自豪和幸運(yùn)。

　　Perhaps this post was not so short after all :) Anyway, here's to the next chapter! I have worked in games for 16 years now and I have never been more excited.

　　Kiitos!

　　Ilkka

　　這個(gè)說(shuō)好的簡(jiǎn)短回應(yīng)看起來(lái)已經(jīng)不算短了哈哈。不過(guò)不管怎樣，現(xiàn)在讓我們一起迎接Supercell的新篇章吧!!在游戲這一行已經(jīng)干了16年了，我從來(lái)沒(méi)有像現(xiàn)在這么激動(dòng)過(guò)!

　　謝謝大家!!

　　Ilkka