直擊MWC丨傳音發(fā)布新款折疊機(jī) realme展示240W快速充電技術(shù)

　　作者 | 李小天

　　2023年世界移動(dòng)通信大會(huì)(MWC 2023)開(kāi)展第二天，各大中國(guó)廠商繼續(xù)向全世界展示中國(guó)在移動(dòng)通信領(lǐng)域的創(chuàng)新與突破。

　　首次參加MWC的傳音TECNO于2月28日推出了一款旗艦智能手機(jī)PHANTOM V Fold，標(biāo)志著該品牌進(jìn)入可折疊設(shè)備市場(chǎng)的決心。這款手機(jī)通過(guò)最佳尺寸的旗艦雙屏和超清晰的五鏡頭攝影系統(tǒng)，提供了身臨其境的視覺(jué)體驗(yàn)，實(shí)現(xiàn)了無(wú)與倫比的圖像制作。

　　傳音手機(jī)是非洲市場(chǎng)用戶最受歡迎的智能終端。據(jù)IDC數(shù)據(jù)，傳音在非洲的市占率已達(dá)到50%以上，市場(chǎng)地位難以撼動(dòng)。在展會(huì)現(xiàn)場(chǎng)，也有諸多來(lái)自非洲的消費(fèi)者和經(jīng)銷商聚集在傳音展臺(tái)，了解和體驗(yàn)PHANTOM V Fold的功能特點(diǎn)。

　　一位來(lái)自尼日利亞的科技愛(ài)好者告訴霞光社，傳音在尼日利亞、肯尼亞等非洲國(guó)家都有廣泛的市場(chǎng)，在尼日利亞隨處可見(jiàn)傳音的品牌店面。傳音手機(jī)不僅設(shè)計(jì)極富創(chuàng)意，并且價(jià)格還相當(dāng)實(shí)惠，相較于其他品牌手機(jī)，它的各種功能都非常完善，但價(jià)格會(huì)便宜很多。

　　展會(huì)現(xiàn)場(chǎng)的傳音工作人員對(duì)霞光社介紹說(shuō)，傳音聚焦于全球新興市場(chǎng)的開(kāi)拓，目前新興市場(chǎng)國(guó)家仍處于“功能機(jī)向智能機(jī)切換”的市場(chǎng)發(fā)展趨勢(shì)中，功能機(jī)仍占據(jù)較高的市場(chǎng)份額，智能機(jī)市場(chǎng)普及率相對(duì)較低，甚至還有一定比例人口尚未使用手機(jī)設(shè)備。

　　市場(chǎng)研究機(jī)構(gòu)Strategy Analytics的一組研究數(shù)據(jù)證明了傳音控股的戰(zhàn)略前瞻性。2022年第三季度，傳音在中拉丁美洲和中東歐智能手機(jī)市場(chǎng)取得了巨大進(jìn)展，首次躋身前5名。按國(guó)家來(lái)看，尼日利亞、印度和肯尼亞是2022年Q3傳音的前三大市場(chǎng)。

　　realme真我在MWC 2023向全球市場(chǎng)推出了采用240W快速充電技術(shù)的realme GT3智能手機(jī)。

　　240W的數(shù)字代表了當(dāng)今行業(yè)中快速充電技術(shù)的最高標(biāo)準(zhǔn)，realme展示的也是全球范圍內(nèi)使用標(biāo)準(zhǔn)USB Type-C接口的最快240W充電技術(shù)。

　　一位來(lái)自馬來(lái)西亞的科技媒體記者告訴霞光社，realme在馬來(lái)西亞的手機(jī)市場(chǎng)份額位居前三位，他對(duì)realme的印象是非常敢于創(chuàng)新，比如這次展會(huì)發(fā)布的GT3系列，只需要80秒就可以把手機(jī)電量從1%從20%。

　　而另一位來(lái)自印度的消費(fèi)者對(duì)霞光社說(shuō)，realme是印度市場(chǎng)增長(zhǎng)最快的手機(jī)品牌之一，位居三星、小米、vivo之后，處于印度市場(chǎng)的第四位，第五位是OPPO，而中國(guó)品牌幾乎占據(jù)了70%的印度手機(jī)市場(chǎng)。

　　目前，realme已進(jìn)入全球61個(gè)市場(chǎng)，包括中國(guó)和東南亞、南亞、歐洲、中東、拉美和非洲，全球用戶超過(guò)1.4億。據(jù)市場(chǎng)研究咨詢公司Strategy Analytics統(tǒng)計(jì)數(shù)據(jù)顯示，短短三年時(shí)間，realme就成為全球最快達(dá)到1億銷量里程碑的智能手機(jī)品牌。

　　MWC 2023仍在繼續(xù)，霞光社也將在現(xiàn)場(chǎng)持續(xù)為全球用戶帶來(lái)關(guān)于中國(guó)移動(dòng)通信廠商的第一手資訊。

　　英文版：

　　MWC 2023: Tecno Releases Foldable Smartphone, Realme Demonstrates 240W Fast Charging Technology

　　On the second day of MWC 2023, major Chinese tech manufacturers continued to showcase China's innovations and breakthroughs in mobile communication.

　　Tecno

　　Participating at MWC for the first time, Tecno launched its flagship Phantom V Fold smartphone on February 28, marking the brand's determination to enter the foldable device market. This smartphone delivers an immersive visual experience and unparalleled image production with its dual-screen and an ultra-clear 5-lens photography system.

　　Tecno smartphones are the most popular personal devices in the African market. According to IDC data, Tecno has captured more than 50% of mobile market share in Africa. At the exhibition, many African consumers and traders gathered at the Tecno booth to experience the Phantom V Fold.

　　A technology enthusiast from Nigeria noted that Tecno has a large market share in Nigeria, Kenya, and other African countries. Its stores can be seen everywhere in Nigeria. Tecno smartphones are creative in design and affordable.

　　Staff members at the Tecno exhibition booth commented that the company focuses on emerging markets where phones with less advanced features still occupy a high market share and where the rate of market penetration of more advanced smartphones is relatively low. A certain proportion of the population in these areas has not yet even used smartphones.

　　A set of research data from Strategy Analytics, a market research organization, confirmed Tecno's forward-looking strategy. In the third quarter of 2022, Tecno made strides in the smartphone market in Central Latin America and Central and Eastern Europe, ranking among the top five smartphone companies for the first time. Nigeria, India, and Kenya were the top three markets for Tecno in Q3 2022.

　　realme

　　At MWC 2023, realme introduced the GT3 smartphone with 240W fast charging technology.

　　According to a technology reporter from Malaysia, realme ranks among the top three in smartphone market share in Malaysia and differentiates its brand through innovation. The GT3 series released at this exhibition can be charged from 1% to 20% in only 80 seconds.

　　A consumer from India noted that realme is one of the fastest growing smartphone brands in the Indian market. realme ranks fourth by market share in India, after Samsung, Xiaomi, and vivo, and before OPPO, which holds fifth place. Chinese brands occupy almost 70% of the Indian smartphone market.

　　Realme has presence in 61 global markets, including China, Southeast Asia, South Asia, Europe, Middle East, Latin America, and Africa, with more than 140 million global users. In just three years, realme has become the fastest smartphone brand in the world to reach the milestone of 100 million sales, according to statistics from Strategy Analytics, a market research consultancy.